60% OF CLOTHING IS MADE FROM PLASTIC

Most kids’ clothes are made from polyester, nylon, or acrylic — all forms of plastic.

These synthetic fabrics shed microplastics that stick to your child’s skin and fill the air around them.

IT ALL STARTS WITH CRUDE OIL

Synthetic clothing comes from the same crude oil used to make fuel.

It's cheap, stretchy, and everywhere — but it's not made for children's health.

THEIR SKIN ISN’T BUILT TO HANDLE THIS

Most children’s clothing today contains harmful chemicals — and most parents have no idea.

We’re talking about:

  • Formaldehyde (linked to skin irritation)

  • Azo dyes (known to trigger allergies)

  • Phthalates (can disrupt hormones)

These toxins are absorbed through your child’s skin. And with their tiny bodies still developing, the impact can be long-lasting.

THEIR FIRST LINE OF DEFENCE STARTS HERE.

THIS IS HOW GENERATIONAL HEALTH BEGINS

For them. For you. For good. Come see the shift—follow us on Instagram.