How We Rate Products

Every Tiny Tugz™ product is independently evaluated for health and sustainability, so you don’t have to.

Your child’s health matters. The planet they grow up on matters.

That’s why every Tiny Tugz™ product is rated (clearly and honestly) for Health and Sustainability.

We don’t guess. We don’t assume. We verify every material, every certification, every finish and every component before a product makes it onto our store.

Only products that score A⁺ to C are accepted.

How Our Rating System Works

Each product receives two independent scores:

1. Health Score

How safe is it for your child’s skin, lungs and daily contact?

2. Sustainability Score

How responsible are the materials, sourcing and environmental impact?

These scores help you shop with confidence: quickly, transparently and without greenwashing.

Health First. Child-Safe.

Because what touches your child matters

Tiny Tugz™ Health Score
A⁺ - GOLD STANDARD

Pure, natural materials with top-tier safety credentials.

  • 100% natural materials where applicable
  • Top-tier certification where applicable (for example GOTS, OEKO-TEX® Standard 100 Class 1, COSMOS, ECOCERT, LFGB)
  • No synthetic materials in the main product
  • No synthetic coatings
  • Only natural finishes are allowed (for example beeswax, pure oils, shellac)

Examples: Organic certified cotton essentials. Solid wood toys with safe natural finishes. Certified natural skincare.
A - PREMIUM NATURAL BLEND

Mostly natural, with small necessary components.

  • At least 80% natural materials
  • Minor synthetics may be present in trims, stitching, small functional parts, or plywood glue
  • Water-based, non-toxic coatings are permitted when documented
  • No synthetic dominant construction

Examples: Natural textiles with small elastic trims. FSC plywood products with documented materials.
B - SAFE AND GENTLE

Mixed materials, including meaningful synthetics, but verified safe.

  • May include polyester, silicone, rubber, foam, or PVC
  • Must meet recognised safety requirements (for example OEKO-TEX®, CE, EN71, LFGB, REACH)
  • No evidence of hazardous chemicals

Examples: Certified silicone items. Certified mixed-material toys.
C - EVERYDAY SAFE

Synthetic-dominant, still tested and suitable for child contact.

  • 50% or more virgin synthetic content
  • Must be safety certified (for example CE, EN71-3, OEKO-TEX®, LFGB, RoHS where relevant)
  • Safe for daily use, simply not natural

Examples: Functional synthetic gear. Child-safe low-voltage lighting.
D - NOT ACCEPTED

We cannot verify safety to our standards due to missing documentation, unclear materials, or unknown coatings.
E - ACTIVELY HARMFUL

Contains materials or risks that are clearly harmful or strongly discouraged. These are never accepted.

Sustainable. Earth-Saving.

Because the planet they’ll inherit matters.

Tiny Tugz™ Sustainability Score
A⁺ - GOLD STANDARD

Pure natural or pure circular natural.

  • 100% natural, renewable, biodegradable materials (for example linen, wool, organic cotton, FSC solid wood)
  • Or 100% recycled natural fibres (where applicable)
  • No synthetic components

Examples: FSC solid wood toys. 100% natural fibre bedding.
A - SUSTAINABLY MADE

Deeply responsible materials with minimal impact.

  • 80% or more natural materials, or certified recycled content
  • FSC plywood is allowed
  • Minimal water-based finishes may be used when documented
  • Durable, long-life construction

Examples: High natural-content products with small functional components. Certified recycled synthetics.
B - RESPONSIBLE CHOICE

A balanced mix, designed to last.

  • Less than 50% virgin synthetic content
  • May include recycled, reclaimed, or upcycled materials
  • Certifications preferred where applicable (for example OEKO-TEX®, CE, EN71, REACH)

Examples: Cotton products with certified synthetic filling. Mixed-material toys with verified components.
C - EVERYDAY STANDARD

Synthetic-dominant, still tested and responsibly made where possible.

  • 50% or more virgin synthetic content
  • Must be safety certified
  • No harmful chemicals

Examples: Silicone mealtime products. LED night lights. Durable functional synthetics.
D - NOT ACCEPTED

Not sustainable to our standards due to uncertified virgin synthetics, unclear sourcing, or unknown binders.
E - ACTIVELY HARMFUL

Materials or processes linked to clear environmental harm. Never accepted.

For Their Health. For Their World.

This is conscious parenting made simple.
This is shopping with intention.
This is Tiny Tugz™.

 Explore Our Collections